Posted: January 7, 2016 in Uncategorized

Logical planning is conducted through organisation of information and is an important part of any process that is intending on sending a clear message to an intended audience. The information must flow coherently and rationally (Eunson 2012). If planning is disorganised it can lead to misunderstanding the issue and promote confusion and failure either with the planner or the intended audience (COMM11003 Wk4 lesson). Organising your work should be logical allowing you to anticipate any problems that may arise (COMM11003 Wk4 video). Aune (2000, p. 687) suggests through logical planning it is possible to establish clear and realistic objectives whilst promoting logical thinking. Having a logical plan will assist the planner in understanding an intended relationship between goals, activities, outputs and intended outcomes (Silverman et al 2009, p. 5).

A plan can utilise a logical model but must ensure the model addresses the necessary criteria to determine the outcomes. Logic models are a graphical way to determine and organise information so that it can be easily understood and create brainstorming around the issue. They provide a visual format to view planned actions and outcomes. A logic model also provides an easy way for the project to become visually interactive and gather further information through other sources (sage publications n.d., p.3). Using logic models that start at the input and work through to the desired outcome can often lead the planner to limit his or her thinking to ideas that already exist and maintain a status quo rather than thinking outside the box on new concepts (Miller et al 2001, cited in McCawley n.d., p 2). Considering current ideas throughout the planning process can enable the planner to build on this and create new and exciting ideas. Logical planning will provide the message to be received intended audience with understanding and ease.


Figure 1: Flawed Plans                         Source: Cartoonstock.com




Aune, JB 2000, ‘Logical Framework Approach and PRA: Mutually Exclusive or Complementary Tools for Project Planning?’, Development in Practice, no. 5, p. 687.

COMM11003 T3 Week 4 Video (2015) CQUniversity, Australia

COMM11003 Week 4 Lesson (2015), CQUniversity, Australia

Eunson, B 2015, Communicating in the 21st century, 3rd edition, e-book, Wiley, Australia.

McCawley, P n.d., The logic Model for Program Planning and Evaluation, Information paper number CIS 1097, University of Idaho Extension, viewed 7 January 2016, http://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdf

Sage Publications n.d., Introducing Logical Models, viewed on 7 January 2016, http://www.sagepub.com/sites/default/files/upm-binaries/50363_ch_1.pdf

Silverman, B Mai, C Boulet, S O’Leary, L 2009, State birth defects surveillance resource guide logic models for planning and evaluation, viewed 7 January 2016, http://www.cdc.gov/ncbddd/birthdefects/models/resource1-evaluationguide2009.pdf

Turner M, Flawed plans, digital image, viewed 7 January 2016, https://www.cartoonstock.com/licenseagreement.asp


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